Is it worth paying to advertise on LI, facebook, Google or elsewhere?
Clearly it depends on who you’re targetting and where you can best reach them.
Also whether you’re prepared to invest sufficient in a campaign rather than in ad-hoc adverts.
But there’s another key point that is often overlooked.
Even if you know WHO you are targetting and even if you can focus your adverts to appeal to such people. There is a key factor that probably limits the outcome of your advertising efforts in a way that many marketing people seem to overlook.
This is whether your target audience are the sort of people who will respond to an advert for a service when they could ask for referrals, follow natural search results or ask their connections.
Over the years the Tax Advice Network website has remained consistently close to the top of Google for many tax related search queries. This is partly due to our longevity and the hundreds of back links to our site. This is also why so many tax advisers and tax accountants remain members of the Network. It’s s pretty cost effective route to securing relevant leads and new business.
Mark Lee – May 2020