Tax advisers are at a disadvantage online
It’s the same whether you are running your own tax practice, or you’re a partner or director of a tax consultancy, of an accountancy firm or in a law firm.
You know the challenge. Generating the right kind of fresh leads is rarely straightforward. And, if you are confident of getting enough through referrals and introductions you needn’t read any further.
The underlying issue is that traditional lead generation advice often falls short for tax consultants. You won’t be alone if sooner or later you realise this is harder in practice than it sounds in theory.
Why generic marketing advice doesn’t work for tax advisers
Dozens of varied and generic marketing and lead generation strategies are often recommended to tax professionals. Many require substantial time and effort and frequently produce too many unqualified leads that waste your time.
The real question is this: how do you consistently attract the specific leads you want—clients who need your expertise, value your work, and are willing to pay what you’re worth?
Why your website might not be enough
Few such websites are optimised to rank highly in searches for specific tax expertise, and even when they are found, they often fail to engage the right visitors effectively. This is especially the case where the tax consultant is just one of many partners or directors.
Professional bodies’ directories face similar issues and are rarely much help as generating leads is not their primary aim. They are reliant on people first coming to the website and then searching for what they want. But the quality of profiles that are then revealed is typically very low and they provide only very limited details that do not engage the visitor.
A better solution: our Find a Tax Adviser website
Our approach is different. Established in 2007, our website is highly ranked by search engines thanks to its longevity and valuable backlinks. It has generated thousands of focused leads for tax advisers over the years.
Visitors to the site are guided through a process that helps them clarify the type of tax advice they need, choosing from over 100 advisory topics. This ensures that the leads you receive are far more targeted than you’d get from other directories. We aim for quality over quantity in terms of the leads we generate to reduce the time you spend with people seeking free advice.
We make it clear in our marketing that this is not a platform for free tax advice. Leads are from individuals and businesses prepared to pay for professional support.
And, as a member of the Network you retain your independence, decide who to work with, what to charge and so on. Our role is to direct ideal leads to your profile and then, if it is sufficiently compelling, those leads contact you directly.
Key benefits of joining our network
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No hidden fees: A simple low monthly subscription with no long-term commitment.
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Complete control: Accept or ignore leads as you choose, and negotiate your own fees.
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Stay independent: You remain in control of your practice—we’re just here to help direct your ideal clients to you.
What members say
December 2024: “The Tax Advice Network is a fantastic source of enquiries for me. So much so that I have to pass some on to other firms!”
A message from our Chair, Mark Lee FCA
“Years ago, I led the tax support for professionals team at WJB Chiltern. Hundreds of accountancy firms relied on us for advice when their clients faced specific tax challenges. That experience inspired me to create the Tax Advice Network in 2007.
My goal was to make specialist tax advice more accessible while removing the overheads and employment costs built into traditional models.Today, our website promotes our members’ profiles actively to accountants, businesses, and the public. Because of its longstanding reputation, the site is found by those who genuinely value expert tax advice.”
Ready to join the network and attract the leads you’ve been waiting for?